Feb 15, 2017
Toby and his wife Layla went from basement in a
bar to 7 figures with webinars.
They’ve invested well over 7 figures over the last few years
into various types of training including sales, webinars,
communication and storytelling. Toby shares his knowledge in hopes
of inspiring you to create the life you want.
In this episode: Toby and Joel discuss tips on how you can
improve your webinars, what you can do with webinars and what you
can sell with webinars.
- [2:40] Toby on living in a basement of a
bar in Canada
- [2:27]Read Rich Dad Poor Dad x20
- [3:17] Layla and Toby have invested well over
7 figures over the last few years into training.
- [3:44]"You literally and figuratively are one
webinar away from changing your complete life whatever your goal
is."
- [4:32]Toby & Layla's mentality: "We are
burning the ships and taking the island because there's no other
way out."
- [5:21]"Most people surrounding you are judging
you because they want to do it themselves but they don't have the
courage."
- [5:46]Strategy: Attacked video marketing,
webinars, copywriting, strategies, training and skill sets like
it's "this or nothing."
- [6:23]Got into industry through door-to-door
network marketing
- [10:15]"We had the burden of 'if we don't make
that money back, my dad's gonna be pissed! We better go to work and
make it happen!"
- [10:50]"Every night we stuck our face in the
computer. Learned, took action, talked on the computer for 10,
12, 14, 16 hour days. Not showering. Forgetting to eat. It was all
or nothing."
o Copywriting, direct response marketing, Facebook.
From there webinars and Google Hangouts came out.
- [11:18]"All sales is a communication between
two people where a transfer of beliefs happens."
- [12:20]“Webinars are the perfect storm: You
can have 20 minutes, 30 minutes, an hour long recorded presentation
where you take someone from a stranger, educate them and inspire
them. It allows them to move down the path of least resistance to
trust you to buy from you.”
- [13:48]"What was the first product
that you sold online?"
"Liquid heaven in a bottle."
- [15:01]Had to dive deep into psychology of
buying and selling
- [15:37]"Fastest way to for us to build, our
team to build, for all of us to make money and change our life was
leveraging webinars."
- [16:47]One person could go from one week
knowing nothing to a month later, ending up with their 1st $10,000
day.
- [16:57]"What was your first ah-ha moment you had with
webinars?" "We consistently honed our craft until one
webinar we sponsored 37 people." ($2700)
- [20:18] Generated $135K from a Google Hangout
45 min long (all profit).
- [20:34]"It's the fastest way to get someone to
trust you because of the storytelling, positioning and
length they're stuck to you sharing something on the screen.”
- [21:58]"What types of products are you selling now in
your business with webinars?"
o Facebook and social media training
o Layla’s women's community with products
attached
o Travel membership (high ticket offer)
- [23:18]Getting the most from Facebook
Live
- [24:07]Registrations and conversion
numbers
- [25:15]Automated webinars, follow-up sequence,
redirecting to down sales and financing
- [29:12]Ad and messaging tips for any
social media platform
"Please, please, please...Attack with the
mentality that you're burning the ships and you're taking the
island. Notice the difference in your life.” -Toby Black
Connect with Toby and
Layla:
Facebook:
Toby & Layla Black
CopyThisProcess.com
Follow and watch a behind-the-scenes look at how I’m personally
launching a brand new 6 & 7 figure product from scratch at SoldWithWebinars.com
Join our Facebook group at SoldWithWebinars.com/Experts