Apr 26, 2021
Getting clear on your niche doesn’t have to be such a headache. Sometimes it’s as easy as, “Hey, if you need help with ‘x’, I can help you.”
In this episode, I spotlight one of my clients who recently needed to shift her target audience because her niche was too specific, causing her to have a hard time...
Apr 8, 2021
Market conditions can change at any given moment, and it’s crucial to be out there on the water to be aware of these changes.
You need to factor in the direction the wind is blowing, the strength of the tides, everything involved in what might change the conditions within the market so you can adjust as needed.
Apr 6, 2021
I don’t care about funnels.
You shouldn’t either.
In this episode, I’ll explain how funnels can over complicate your life when you’re ready for them, and how to refine your minimum viable sales mechanism to set yourself up for success.