Sep 14, 2020
Would you like a peak behind the curtain at my low-ticket funnel?
Wait...did I say low-ticket?!
Yes, I did.
You know my whole vibe is high ticket offers, right?
I made my bones in the Internet marketing space by ignoring conventional funnel-based marketing, and using Power Offers and Mini Webinars that lead to high ticket offers.
But you might not know that I started out doing low-ticket offers.
It went...OK. Kind of.
I broke even, but here’s the thing: We’re not in business to break even!
In this episode of Sold With Webinars I share the nitty-gritty details of a low-ticket funnel I did for our Power Offer Workshop.
The workshop itself was a HUGE success.
The feedback has been off the charts, and out of 310 sales, only seven people refunded. It’s even been compared to masterclasses costing thousands — not bad for a $37 product!
The funnel for this offer has done pretty well (we’re into five figures), but part of my purpose in sharing this is to, once again, remind you that if you follow the traditional method of funnel-based marketing — Ascension Model, Value Ladder, self-liquidating offers — I just don’t believe it’s the right path to generating lots of income.
I am ~not~ saying it doesn’t work. There are plenty of people out there who have made it work.
But basing your entire strategy on pushing leads from low-ticket offers through upsells and OTOs in the hopes that they’ll bite on your high ticket offer can be a long, frustrating process.
I’ll never go back to that model.
So why did I do it?
Watch, listen or read to find out.
You’ll Discover
- Why I killed a low-ticket offer after a year.[02:57]
- How I used broad positioning with my niche [06:42]
- Why low-ticket funnels are not for the faint of heart [09:24]
- What I’m most interested in learning from this project [10:29]
- What I changed on the fly — and it worked [18:00]
...And much more!
Helpful Resources
For a full transcript of this episode, visit our blog.
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