May 27, 2021
How do you match your offer to an avatar that is most likely to respond?
I recently came out with a new Mini Webinar Workshop, which is an updated look at what’s happening now in the world of marketing. In this workshop, we dove deep into a new framework that we’ve developed that is absolutely crushing the webinar game.
In this episode, I dissect the difference between problem-aware and solution-aware clients, and how to create a framework to reflect why your offer is the best fit for an ideal client.
You’ll Discover
- An analogy to help you understand my “closest to the hole” method [2:17]
- The biggest mistake I see people make when targeting their audience [3:28]
- The solution-aware client [5:34]
- What you’re up against with a problem-aware client [6:37]
- Adjusting your mini webinar to speak to solution-aware clients [8:49]
...And much more!
Helpful Resources
For a full transcript of this episode, visit our blog.
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