Aug 28, 2017
Joel's looked at well over 100 webinars and talked to more than 200 course creators trying to launch their webinars. But his client, Dan Henry, showed him things he’s never seen anybody in the industry do. Dan’s tiny tweaks scaled his automated webinar to $2.2 million in 11 short months.
In this episode, Dan deep dives into the behind-the-scenes webinar optimization techniques he used to transform and scale his Facebook Ads course into a multi-million-dollar money making machine. Dan’s numbers are proof that even the smallest adjustments to your webinar can make the biggest impacts.
[03:01] Dan's story:
[6:41] Dan's webinar offer:
[10:01] "A lot of people will come to me and say ‘Oh Joel, I don't have a make-money-online offer.' That's not what's going to tell you it'll have scalability. It's how quickly you can get results for your clients."-JE
[10:28] "What do you do during your webinar that has crushed it for you?"
[12:14] "If I wanna sell you something, I figure out a way to get you a result that's taken away if you don't buy my stuff."-DH
[12:25] The Quick Win Syndrome: Where you try and get the audience to experience a quick win so they can comprehend the future and the potential of what you want for them.
[14:32] ‘Social Table Rush’:
[16:42] Get a 90%-win ratio on chargebacks:
Show the merchant company a screenshot of buyer’s request to join the group and a screenshot of them in the private group.
[18:55] "Those were two things that caught my eye right away and I knew your webinar was crushing it just because of those two things."-JE
[20:09] Dan’s tested webinar optimization tweaks:
[24:00] Dan's #1 tip: “Don't create your product until you've created your webinar.”
[30:46] Facebook will mark your ads as ‘misleading’ if users think they're misleading.
[34:14] "The bulk of your sales all came from a Clickfunnels auto webinar, right?" "That's it. No fancy webinar software just pop in a YouTube video in Clickfunnels and a little custom code and you're off to the races."
[36:16] "When you make two or three hundred grand a year, you're fine. When you start making two or three million a year, it becomes a lot more stressful and you definitely need a good husband or wife to support you because it can be very demanding."-DH
[37:12] Dan uses Actionetics to tie into Clickfunnels auto webinar. Ideal for those not wanting to learn email software.
[38:26] Dan sends a seven-day email sequence after the webinar and one missed webinar email. That’s it.
"People have this misconception that you have to take action. That's not true. Action isn't good enough. It's action that inspires belief."-DH
Follow and watch a behind-the-scenes look at how I’m personally launching a brand new 6 & 7 figure product from scratch at SoldWithWebinars.com/TV
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