Mar 26, 2018
How much would you have to pay right now for 100 new leads on Facebook? One thing is certain — it’s more than you’d pay on LinkedIn. 100% more. Nemo found a way to get 100 webinar registrations per day on LinkedIn —for $0. You can choose to divert your sights from LinkedIn forever, but you can’t unsee those numbers.
In this episode, John Nemo reveals the exact tactics and strategies behind how he’s leveraged LinkedIn to average 1-2 sales a day with an automated webinar selling his $1500 course. And how simple it can be for you to generate qualified leads and fill your webinar for free using LinkedIn —even if you’re ‘LinkedIn-averse.’
[3:02] John's origin story
[5:39] "LinkedIn?! Like, what are you talking about, dude? That's for HR people and job seekers. You're using it for webinars?!"
[7:25] The riches are in the niches: Generated over six figures in revenue targeting only debt collectors within the first 90 days of opening his marketing agency,
[8:51] Automated funnel: Webinar to prequalifying leads to live chat software.
[10:23] John had 60-70 iterations of the same webinar. “Once you figure it out, it's the gift that keeps on giving.”
[12:16] LinkedIn’s lay of the land
[13:10] The secret sauce of LinkedIn messaging and automatic icebreakers
[19:43] Tagging and segmenting: "What I do with the automation software is every new lead I connect with LinkedIn gets a tag assigned to them."
[22:14] Recommended automation tools
[24:12] How levels and connections work
[25:33] Scripts: How to optimize your outbound message and pitch your webinar in the follow-up message.
[28:19] “With LinkedIn, you're never gonna run out of leads, there are 500 million people! There are always people to connect with!"
[29:06] Do you use email marketing at all? Yes. I'm playing in the LinkedIn digital sandbox —they could change the rules tomorrow!
[31:19] You're getting 100 to 150 new email opt-ins a day? Yes, they sign up for the webinar so they're on my list.
[32:35] 3 things you need to find LinkedIn leads and fill up a webinar:
[36:50] Integrating LinkedIn with Facebook
[37:58] John builds a plan for Joel’s new product, The Webinar Vault
[40:02] Market data: Applying DSG's one question survey
[41:03] "LinkedIn is not interruption marketing. It's relationship marketing."
John on LinkedIn ← mention the Sold with Webinars podcast!
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