May 11, 2020
Recently, I was on a consultation call with a world-famous marketer. If I mentioned their name, everyone would know who it is. They’re launching a new offer and they wanted my advice on some things.
At the end of the call, this marketer asked me,
"Hey Joel, so you know, out of curiosity, like what is the one thing that you're working on right now? Like, how can I help?"
Of course, I was very grateful he offered.
"Well, my main focus right now is scaling high ticket courses 2.0. We just relaunched our webinar. We got new customers that are enrolling. It's going great. And so that's my primary focus."
"Well, that's strange. Why aren't you scaling your own high ticket program?"
His response tripped me up for a minute. And the reason why he stumped me is that I thought what I was doing was a no-brainer. I believe they call that the Curse of Knowledge.
So, in this episode of Sold With Webinars, I’m going to reveal what my funnel looks like today.
You’ll Discover
- Why I don’t use my own mini webinar the way I teach my students
- The right way to build out your value ladder
- How I get “free” clients for my highest priced offer
- Why you shouldn’t do what I’m doing (if you’re launching a brand new offer)
- And much more
Helpful Resources
For a full transcript of this episode, visit our blog.
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