Jun 24, 2021
I’m a big advocate for paid ads. It gives me more freedom with my time rather than relying on organic ads and constantly having to create new social media messages and other forms of content.
I’m sure I’ll get some people saying “I make 6 figures a month doing organic ads!” And that’s great, but how much...
Jun 22, 2021
I don’t know about you, but I am all about simplicity.
When it comes to optimization, I prefer to speak directly to someone who is ready to make a decision. Keep the feedback loop short and sweet.
The longer the sales cycle, the more variables you have to consider.
In this episode, I’ll give you my two cents about...
Jun 11, 2021
I spoke with a prospect recently, and they brought up a concern that stopped me in my tracks. They weren’t getting the results they wanted from their marketing, and were swift to point the finger at their ads manager.
I want to set the record straight right now. If you hire an ads manager with the expectation that...
Jun 8, 2021
I spent some time with my buddy Rob Kosberg in St. Augustine a little while ago. We talked a bit about challenges in the world of marketing.
Specifically, incorporating evergreen and launches into your sales process.
When incorporating these campaign styles, how can you minimize the risk that inherently comes with...