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Sold With Webinars Podcast

Mar 9, 2020

Guest interview today! It's been a while since I have had someone come on the show so I am really looking forward to my conversation today with Aleric. 

Aleric and I go way back! He's a real genius with YouTube Ads...

Aleric is a YouTube ads experts, specifically for webinars.  He runs a company called AdOutreach, which helps entrepreneurs & marketers harness the power of YouTube Ads to grow & scale their businesses.

Aleric has been on YouTube for over 10 Years & scaled his first channel on YouTube to over 400k+ subscribers.

His company AdOutreach has helped hundreds of clients leverage the power of YouTube Ads to generate a collective 8-figures in revenue.


You want to place yourself as an expert and reach those who are looking for an expert.  If you put yourself across as an expert and you reach the lay-person who is not looking for that higher level of strategy, you will get alot of leads, but are those leads the highest quality ones that will actually convert down the road? - Aleric


In this episode:

  • YouTube Ads: biggest misconceptions 
  • YouTube Ads: strategy and targeting
  • Three Elements: Creating, Targeting, Offer
  • Creating Captivating Ads and lead cost
  • Quality Leads
  • Facebook ads v. You Tube ads
  • Put yourself across as an Expert and reach for those looking for a higher level strategy
  • "Layering" your campaign
  • Think critically about your marketing - "The first step in a journey your customers are taking."
  • Importance of your copy, recording, and testing
  • Secret sauce... URL affinity

Connect with our Guest:


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