Jul 24, 2017
‘Make-money-online’ and ‘business opportunity’ aren’t the only niches crushing it with webinars. Annie Grace has experienced serious success with her automated webinar for her course on overcoming alcohol addiction. Through personal experience, her webinar, and her website, ThisNakedMind.com, she’s inspired the positive transformation of many lives.
Annie’s story is the perfect example of how to profit from your story, passion and course using webinars. And if you still don’t think it’s possible, wait ‘till you hear her before and after stats.
[2:06] Annie's story:
[5:03] How did you first try to launch your course and what were your ideas?
[5:41] "I knew I had something really great but I just couldn't figure out how to sell it."-AG
[6:22] Missing urgency factor by presenting offer at the end of a 10-day email sequence.
[6:38] "I started thinking a webinar. If somebody was looking for it, they could consume it and quickly get where they needed to get.”-AG
[7:10] "If you're talking to a very hot market, you can't hold back the product because you're only reducing your own success. Any time you add a step, it's just another drop-off point."-JE
[7:58] When did you kill the PLF style funnel and transition to a webinar?
Annie spent her pregnancy trying to figure out how to better sell her course. Went through Russell Brunson's ‘Funnel Hacking’ and downloaded Joel's case studies. Launched auto webinar 7 days before having the baby.
[10:31] Changing someone's mindset or belief in the webinar is more valuable than providing answers or solutions. There’s more value in breaking belief patterns because it enables growth and freedom from their problem.
[10:59] Resonating with Annie’s audience and their experiences:
“I can free somebody by giving them neurological and scientific examples that those things aren't true. They leave the webinar with hope that there is possibility for change.”-AG
[12:26] The ‘Expert Curse’ — “When people think they have to teach on the webinar. When you teach so much, you confuse them. A confused mind doesn't buy."-JE
[12:42] Inspiration, transformation, and hope is the whole goal of the webinar and it's conflicting for experts to hear and understand that.
[14:39] People enter webinar funnel via links shared on popular forums
[19:44] Annie wants to launch a 30-day alcohol experiment for those who want to make more mindful decisions about drinking.
[23:09] Her webinar is 2 hours long.
[24:43] "Putting urgency and scarcity around it felt really awkward. What I realized is that I actually want people to act."
[25:24] Annie’s guarantee: 30-day course with a 60-day guarantee.
"The truth is that I do believe now that I'm doing somebody a disservice if I don't get them to actually act."-AG
[26:06] The first things Joel looks at when reviewing a webinar: the offer and the guarantee.
[27:44] Joel’s 2-part guarantee for all courses:
Part 1: 30-day money back guarantee
Part 2: Course completion credits
"A sincere intention to help people always makes the best business at the end of the day."-AG
Follow and watch a behind-the-scenes look at how I’m personally launching a brand new 6 & 7 figure product from scratch at SoldWithWebinars.com/TV
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