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Sold With Webinars Podcast


Feb 11, 2019

"Go through your copy like you are the most self-interested busy jerk in the entire world...

ask yourself... 

What is this product going to do for me? Get to the point!" - Bond

Bond was the first copywriter to write a book on editing.  Editing is one of the most important pieces of copywriting.  He is the son of the late - great Gary Halbert; one of the most renowned copywriters of our present and past day. In addition to building off of his father's success, Bond has been able to take Gary Halbert lessons and take them into "how to" lessons. 

Marketing does not start when we sit down at the computer... it is all encompassing; it is everywhere; it is all the time; it is constant.

In This Episode:

  • Background on Gary Halbert;
  • Personal Breakthroughs;
  • Swipe Files and using them PROPERLY; 
  • Avatars and understanding your customers; 
  • Making offers and creating interest;
  • Studying the copy you create to get to the point, "get rid of the boring";
  • "When your copy is good enough to test..."
  • Testing copy;
  • Components, tips and techniques...

How to Connect:

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Need help with your messaging?  Do you feel like you are suffering from the Expert's Curse or Expert's Dilemma?  Now accepting new consulting clients. Email me at joel@thewebinaragency.com.

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Are you looking for webinar advice or need to tweak your marketing messaging, send us an email.  We are always looking for clients for our consulting and done for you services.  Email maryjo@thewebinaragency.com or myself at joel@thewebinaragency.com if you're interested.