Feb 16, 2017
Dave Rogenmoser got started selling his “6K Success” course
through organic methods, private messaging and trolling Facebook
groups. Through the use of webinars, he was able to build
authority, credibility, and bond with his ideal customers, allowing
him to increase the price of his program.
In this episode, Dave discusses his entrepreneurial journey and
how webinars took him from “trolling” to “rolling.”
o Worked for a campus ministry at the University of
o Started digital marketing consulting
o Built up a course "6K Success" - taught how he was
doing the marketing consulting.
o Lead to webinars
- [3:12] In the last 1.5 years, generated over
$1 Million - 90% from webinar sales.
"My entire business has been built on this. I have no plans
to not use webinars to grow the business from here on out. They've
been that crucial to me."-Dave
- [3:41] "When you created your
first course, how were you going about trying to sell it before you
discovered webinars?" "We spent a long time
actually building out the course which I think is honestly mistake
- [5:07] "6K Success" - Had the goal of helping
people get to $6K/month of recurring income.
o Took 2 months to build the course.
- [5:36] The creation of the $500 price
- [7:15] When did you decide to
increase your price point and when did you decide to do a live
webinar? "We wanted to run paid traffic and paid
traffic costs money."
- [7:58] "For most industries now, you're going
to have a hard time making money on a $500 product if you're using
- [8:08] Dave would only break even at $500 so
he raised the price to $1K.
- [8:45] Did 1st live webinar from Facebook
- [9:46] "Time is the most important element of
building a relationship from a cold prospect to somebody who's
ready to buy." -Joel
- [10:08] Every single week, I'm changing my
pitch, changing my offer, working on my slides, exporting the chat
and I'm looking at 'Hey, when are people talking and what questions
are they asking? I'm making the presentation amazing week by week.
After doing that 6 or 7 times, we turned into more of an
evergreen-type product and built it into a funnel."
- [11:32] Scaled from $5K-$10K/month to
$90K-$100K/month in 5 months.
- [12:20] Refining your pitch is the single most
important aspect of business in general. "If people don't want to
buy what you're selling, you have no business."
- [12:34] A live webinar gives you the
opportunity to refine and get immediate feedback from the people
who are most likely to buy. Get feedback and then revise, reframe
and start to scale.
- [12:57] Dave is working on new webinar to
launch Proof - new software for marketers that
helps increase conversion in their funnels. "I'm going to learn so
much about what we've got from that right now and that's way more
valuable than the money we're gonna make on Thursday. I love the
feedback loop and that's what live webinars are all about."
- [14:18] Proof is an application that you
install on your landing pages that will notify you in real-time
when somebody buys. Adds real-time social proof to your funnels,
(Suzy just bought _____ 5 minutes ago in San Diego, CA)
"When we've added it to our pages, we've found it
increases conversion rate...by a lot."
- [18:45] What's more complex is thinking
through, "How do I sell not just the widget but the training on how
to do the widget?"
- [20:20] In 2015, Russell Brunson's Click
Funnels did $10 Million in sales from webinars alone. Joel explains
how Russell sold the onboarding process.
- [23:08] "I duplicated this model with 2 other
webinar clients…both have gone on to do 7 figures in their
- [24:28] Joel analyzes Proof and offers advice
on how to broaden the offer with a conversion training course.
- [27:36] Joel's show recap
"I'm so big on webinars....Try to find someone
who's doing over a million dollars a year that's not doing webinars
and I'd be shocked if you're able to find it.”-
Connect with Dave:
GetMoreProof.com – Add
it to your funnel and test it out for yourself!
Mentioned in this
Russelll Brunson – Click
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launching a brand new 6 & 7 figure product from scratch at
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