Sep 4, 2017
There are endless methods, tools, and tactics to grow your email list. John Corcoran was able to double his from 6,000 to 12,000 during the first quarter of 2015 with partner webinars. With numbers like that, it makes you wonder why you don’t hear about using webinars as a list-building strategy more often.
Just days before recording this episode, John Corcoran from Rise25 and Smart Business Revolution, had his largest partner webinar to date — to the tune of a few thousand registrants. In this episode, he shares strategies you can use to build a large database of interested buyers using other people’s audiences (without hard pitches!)
[2:27] John's story:
[5:33] In 2014, guest posted on small blogs and progressed to Forbes, Huffington Post, and Entrepreneur. Went from 1,000 email subscribers to 5,800 end of 2014.
[6:21] Learned about external webinars and doubled his list from 6,000 to 12,000 during the first quarter of 2015.
[6:45] Abandoned guest posting to double down on webinars. "I did 83 webinars during 2015, grew my list to 25,000...and haven't looked back since then. [I'm] completely focused on webinars as a list growth strategy."
[8:41] “One of the best things you can do is immerse yourself with other people who are doing webinars for different audiences. Get to know them, become friends with them, and recommend each other back and forth to different organizations or individuals."-JC
[9:30] Once you find a title that resonates well with your audience, use it again and again.
[9:52] John’s last webinar (with Score Association):
[10:34] How to collect email addresses from “No-Pitch” webinars:
[17:35] John’s New Webinar Testing Process:
[18:30] Webinar titles:
[21:08] What timeline works best for you with partner webinars?
Naturally transitioning from educating to selling:
"We've covered a lot but there's a lot more to cover. If you would like to do it a lot faster than it took me, here's a solution that can help you to get there."
[25:32] "You have to have that substantial proof to validate your claims otherwise people are just going to call BS on you."-JE
[32:28] When researching companies to partner with, make sure they’re doing regular free webinars and have external presenters. Watch a webinar to make sure they're promoting themselves in some way.
[33:55] "You should have a follow-up sequence in place, period. For everything."-JC
“I’m a sure advocate of webinars and I say go for it. Don't be intimidated by the amount of work it requires on the front end. It's pieces you put in place and will benefit from for years to come.”-JC
Follow and watch a behind-the-scenes look at how I’m personally launching a brand new 6 & 7 figure product from scratch at SoldWithWebinars.com/TV
Join our Facebook group at SoldWithWebinars.com/Experts