Jul 1, 2022
We will talk about something a bit contradictory to what you have probably learned in the past.
Have you heard the saying, “What you are selling your customers is the hole; you are not selling the drill?”
Remember, your customers don’t care about the tool that gives them the result.
I’m here to tell you the truth. This is a game-changer for you.
Find out here.
You’ll Discover
- So many of us can benefit from just selling the tool first. [2:18]
- Any number of different tools can create a hole. [3:54]
- The more education somebody needs to be convinced on your offer, the more expensive it is going to be the bottom line. [6:35]
- Sell the tool instead of the result. [8:02]
- The less convincing that you need to do, the better. [11:41]
...And much more!
Helpful Resources
For a full transcript of this episode, visit our blog.
Join our free Facebook group, Million Dollar Course Marketers.
Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.
Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here.
Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.