Jul 2, 2018
There is a time and place for marketing and sales. We’re launching The Five-Day Marketing Funnel Challenge. Using the chicken and egg analogy to marketing versus sales, what do you think comes first? The chicken or the egg? Marketing or sales? A lot of people will answer marketing because marketing makes sales easy. That is not totally true. Sales comes before the marketing. You have to raise people's awareness level on your offer to get permission to market to them. This is not about rewriting marketing and sales rule books. It’s about trying to make you a thousand times more effective with your marketing. The Marketing Funnel Challenge is all about what is more effective for launching new offers. Having that insight of the marketing funnel will improve the quality of customers and leads coming into the ecosystem.