Oct 15, 2018
Today I am going to share our webinar funnel that BROKE all SALES RECORDS! This will be a quick episode and one that you won't want to miss....
The more I read about marketing, the more I realize how little I know. Meaning, the more I research marketing, the more opportunities that arise.
In the world of marketing, there are two angles that most people believe in, "you can lead with pain or you can lead with pleasure."
So, which one do you think would perform better? Do you thinking leading with pain would lead to a higher response rate or leading with a pleasure?
Prior to about 5 weeks ago, I would have said that leading with a pain would produce a higher response. Not so with this client of mine!
We were building a mini-webinar and although there is always a little bit of uncertainty when you launch, we lead with pleasure with this campaign. This client had AMAZING results!
--> LISTEN for results
--> Closed a $10,000 offer with $54 ad spend!
--> Closed two after the first 10 leads. That's $20,000 almost immediately with a $54 ad spend!
This is just incredible.
I am always learning.
"Never assume what you think is going to be right."
Check out www.soldwithwebinars.com for an inside look at how I review and critique webinars.
Are you looking for webinar advice or need to tweak your marketing messaging, send us an email. We are always looking for clients for our new service, The Perfect Expert. Email me at firstname.lastname@example.org if you're interested.