Mar 5, 2018
In this short but sweet episode, Joel treats you to a mini-webinar masterclass that includes a walkthrough of common mistakes found in low converting webinars, the 3 P’s that dramatically increase webinar conversions and sales, and the process he uses when reviewing all of his client’s webinars, including a current client’s cryptocurrency presentation.
Listen for a special call to action that gives SWW listeners a chance to be part of Joel’s next solo podcast!
[3:38] The Experts Curse: You're too smart for your audience.
[4:54] Don’t teach your audience to death. Focus on core points that help inspire them.
[5:11] A lead is a way to hook your audience and makes all the difference in your sales presentations. There are 3 core types that work well in the webinar and digital marketing space.
[5:54] P #1 – The Promise lead (use at the start of your presentation)
[7:13] Identifying a weak core promise.
[7:52] P #2 - The Pain lead (be really specific)
[8:56] Reframing promise and pain to be more effective.
[10:08] P #3 - The Proclamation lead (back it up with proof — people pay attention and believe you’re the solution)
[11:48] "Becoming relevant is going to make your conversions skyrocket."
[12:54] Recapping the 3 P's of turning an OK presentation into a seriously high converting presentation.
[13:35] Incorporating a proclamation into your introduction.
[13:54] How Mike Dillard generated $25 million from a group webinar using relevancy, timing, and the 3 P’s.
[14:43] Email Joel with your homework!
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