Aug 21, 2017
Any interest increasing your conversions by 56%? Susan Lassiter-Lyons did just that by making a few simple tweaks to her webinar — but her success didn’t come without a few grueling sessions of trial and error. Susan is a real estate investor turned educator/course creator who trains people how to invest in alternative and unique forms of investing.
In this episode, you’ll discover what costly mistakes Susan made with her webinar, and the tweaks she made to catapult her webinar’s conversion rates. What it took to go from drastic loss to drastic grain.
[1:50] Susan's story:
[6:48] Susan first started experimenting with webinars in 2009.
[8:03] Her 1st webinar (live) was for a course - "Portfolio Loan Blueprint."
Thought attendees would be able to see attendance numbers. Made her friends and family log on to the webinar.
"Webinars have always been one of the top two ways that I can generate revenue in my business. “-SLL
[10:03] Susan crafted a webinar funnel for each of her products:
"Take that prospect follow-up sequence and stack it up against a webinar funnel. My webinar funnel outperforms that prospect follow up sequence by a factor of about 4 to 1."
[11:00] Why do you think that is? Why such a dramatic change?
[12:54] Webinars do so well versus other forms of conversion techniques due to the comprehensive ability to learn via video or slides or audio versus reading only.
[13:13] “With webinars where you teach a little bit and you inspire them and give them hope — it's like the ultimate form of content marketing."-JE
[15:42] Outsourcing Oops:
Susan’s highest conversion rate before outsourcing webinar creation ($25K): 11%
Conversion rate for 1st webinar after outsourcing: 5.5%
[16:55] Susan on her first impression of Webinar Accelerator: "I was one of those people that that said ‘Ugh, look — I've been doing this long enough. I know how to do this. I just need that software because the software will have that thing I'm missing. I don't need to go through that training because he can't tell me anything. Big mistake."
[17:07] “I came across so many great nuggets going through your training and hearing your program through Webinar Accelerator that I was able to make a few simple tweaks...and get incremental pickups in conversion."
[17:33] The tweaks Susan made to increase conversions:
[19:24] A confused mind doesn't buy.
[20:44] The Hero’s Journey:
“This was my whole journey to figure out this solution and here's where I am now as a result of that…and people want to hear that!”-SSL
[23:30] Susan’s transformation with ‘Master Lease Option Method’ course:
[26:34] "I would never encourage getting rid of the replay sequence but it all depends on your cold market strategy."-JE
[30:47] Raising your prices is a confidence issue.
“Using the training from the Webinar Accelerator...it's had a significant and fast impact on my business already, so I'm really looking forward to aligning with you more in the future so that I can take it to the next level. “-SSL
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