May 7, 2018
Bastian Ernst is the founder of Wild Audience, a marketing company known for respect-based marketing. The concept is simple: Combine the relationship aspect of business with automation. And although the automation tactics can get a bit complex, the engagement rates alone are worth it.
In this episode, Bastian shares how he’s leveraging unique engagement sequences and relationship-based funnels to get 10% conversion rates on his webinar as well as how to implement them into your webinar funnel
[3:42] Segmentation: Right message to the right person at the right time.
[6:26] RBS funnel that converted 10% of webinar registrations
[10:05] 1st iteration
[14:40] Engagement optimization is the most critical element to make relationship style funnels perform.
[15:59] Optimizing for clicks: Give the audience the steering wheel to choose their own path and consume at their own rate.
[21:30] Testing: expediting webinar access
[22:12] Bastian’s evergreen webinar is outperforming his live webinar.
[23:55] Relationship-based marketing to increase show up rate:
[25:05] Is it simple to integrate a messenger bot for reminder sequences?
[26:07] Bot marketing: Use for timely events, FB Lives or webinar
[26:41] Bastian's current testing:
[28:19] "When you're building long-term assets and relationships, you want your audience to know that you have stuff to sell them and not be freeloaders."
[29:13] Joel's current project: building a webinar for his Webinar Vault program (launching soon!)
[30:15] The Evergreen Newsletter
[32:46] What is lead scoring?
Shows you how engaged people are with your content and where they’re at in the journey
The higher the score, the more people engage with you and your content
[34:26] How to leverage lead score to make your campaign more effective.
[36:45] Free course email sequence:
CTA to webinar. Everyone sees CTA to subscribe to course. Non-buyers segment to the evergreen newsletter.
[37:21] Installing the buying needs: The question is what do I need someone to believe before they can accept the decision or desire of my product or service?
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