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Sold With Webinars Podcast

Mar 11, 2021

When a client comes to you and immediately blames their lack of success on the agency they used in the past, do some digging. There’s gotta be a reason for this.

The blame game is a slippery slope, and you need to be wary of it when a new prospect expresses interest in your business. If they point the finger at a previous agency as the reason for their offer not succeeding, that should raise a red flag.

When it comes down to it, the source of their success or lack thereof is not the funnel, it’s their offer.

You’ll Discover

  • The telltale sign that you need to do some deep investigating on a client [1:35]
  • Putting yourself in the mind of the prospect — what’s their angle? [2:25]
  • Don’t start doling out promises before you figure out the root of the problem [3:41]
  • Get back to basics — you need to build a foundation before playing around with optimization [4:40]
  • Your clients will believe that they’re right — it’s your job to figure out if that’s true, and go from there [6:08]

...And much more!

Helpful Resources

For a full transcript of this episode, visit our blog.

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