Sep 4, 2018
Today we are discussing: Where is the best place for our webinar
within our grand marketing space?
There are many ways to apply a webinar.
When speaking with clients, I am always looking for the answer
to this question: "Where is this webinar going within your product
or suite of offers?"
Number 1: DIAL IN YOUR OFFER
Number 2: Quickest way to monetize the offer
So where will the webinar be the most effective?
- When is broad too broad?
- How large is your mass market really?
- Dominate one market first... then expand. Example: Dominate the
webinar market, then move into our new business, Experts
- Become an EXPERT, take the time to really research and practice
your expertise. And continue to learn.
- So where does a webinar fit in your marketing scheme...
- If you are doing a direct selling webinar then you want to make
sure that you can get people on your webinar affordably. This
will take some trial and error, but it could be the best use of
your time and money.
- Find that sweet spot between too mass market vs. too
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launch, The Perfect Expert