Preview Mode Links will not work in preview mode

Sold With Webinars Podcast

Aug 30, 2021

It has been a while since I’ve had a guest on Sold With Webinars. Whenever I bring somebody on the guest podcasts I make sure that it is worth your time investment and you get the most out of your listening time as much as possible.

Todd Brown is one of my mentors, and he is somebody whom I always reference with. I have progressed a lot from his teachings and the two biggest things that apply most to my methodology are the unique mechanism and the offer awareness spectrum.

In this episode, we talked about the two very important things when it comes to developing sales messages: marketing an intellectual property, and offers.

We wrap up by diving into the heart and soul of marketing, and the crazy proposition offer that is hard to say no to.

This is one of the best conversations in my guest podcasts. You will get a lot from this, as I do!

You’ll Discover

  • Marketing and selling are not the same activity. [6:31]
  • The unique selling proposition. [9:59]
  • Not everything that is true is believable and not everything that’s believable is true. [14:25]
  • The offer is the make-or-break component of any campaign. [23:15]
  • Difference is what gets attention. [25:44]

...And much more!

Helpful Resources

For a full transcript of this episode, visit our blog.

Join our free Facebook group, Million Dollar Course Marketers.

Want the playbook for launching and growing your own course for $2,000 or more? Grab our book High Ticket Courses

Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.

Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here.

Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.

Follow Joel on social media: Facebook, Instagram, Linkedin.